Post Tagged with: "marketing"

Research Notes: Daniel Mochon and Janet Schwartz

Research Notes: Daniel Mochon and Janet Schwartz

Daniel Mochon and Janet Schwartz’s paper “Gain without pain: The extended effects of a behavioral health intervention” has been accepted for publication in Management Science. Financial incentive programs are an […]

August 5, 2015 ×
Research Notes: Daniel Mochon

Research Notes: Daniel Mochon

Assistant Professor of Marketing Daniel Mochon received the Society for Consumer Psychology’s 2015 C.W. Park Outstanding Contribution to the Field Award for his paper “The IKEA effect: When labor leads […]

March 30, 2015 ×
Think you need luck? Think again

Think you need luck? Think again

If Friday the 13th finds you being a little more careful than usual, you’re likely one of the millions of Americans who consider themselves to be at least a little […]

February 13, 2015 ×
Research Notes: Eric Hamerman

Research Notes: Eric Hamerman

Eric Hamerman’s paper “Reliance on Luck: Identifying Which Achievement Goals Elicit Superstitious Behavior,” co-authored with Carey Morewedge, associate professor of marketing at Boston University School of Management, has been accepted […]

January 28, 2015 ×
Fox Sports taps students to design marketing campaign

Fox Sports taps students to design marketing campaign

A class of students at the A. B. Freeman School of Business delivered their final presentations on Friday (Dec. 6), but these projects were for more than just a grade. […]

December 10, 2013 ×
The science behind consumer psychology

The science behind consumer psychology

On a recent Friday morning, about a dozen undergraduate students gathered in a computer lab in the business school where they were directed to a website and asked to make […]

May 9, 2012 ×
Study shows 'downsizing' options beat calorie warnings in convincing diners to eat less

Study shows 'downsizing' options beat calorie warnings in convincing diners to eat less

Studies have shown fast-food calorie postings do little to deter diners from overeating. A better approach may be for restaurants to simply ask consumers if they’d like smaller portions, according […]

February 8, 2012 ×
Students' hopes riding on recycling in national marketing competition

Students' hopes riding on recycling in national marketing competition

The hopes of three Freeman School students are riding on recycling in a national marketing competition. A team featuring Freeman students Amanda Diamond, Carly O’Meara and Beckie Warren is one […]

November 3, 2010 ×

Timing of messages key to successful product launch, researchers say

Innovators take note: If you’re thinking of launching a revolutionary new product, plan a two-phased marketing strategy that first emphasizes the product’s benefits and later focuses on the practical aspects […]

July 7, 2008 ×