Post Tagged with: "Eric Hamerman"

Think you need luck? Think again

Think you need luck? Think again

If Friday the 13th finds you being a little more careful than usual, you’re likely one of the millions of Americans who consider themselves to be at least a little […]

February 13, 2015 ×
Research Notes: Eric Hamerman

Research Notes: Eric Hamerman

Eric Hamerman’s paper “Reliance on Luck: Identifying Which Achievement Goals Elicit Superstitious Behavior,” co-authored with Carey Morewedge, associate professor of marketing at Boston University School of Management, has been accepted […]

January 28, 2015 ×
WSJ.com: When Superstition Works

WSJ.com: When Superstition Works

From WSJ.com, Nov. 25, 2013: And while such superstitions can be broken, says Dr. Johar, it often takes a lot of negative evidence before people are willing to part with […]

November 26, 2013 ×
Research Notes: Prof. Eric Hamerman

Research Notes: Prof. Eric Hamerman

Eric Hamerman’s paper “Conditioned Superstition: Desire for Control and Consumer Brand Preferences,” co-authored with Gita Johar, professor of business at Columbia University, has been accepted for publication in the Journal […]

March 7, 2013 ×
The science behind consumer psychology

The science behind consumer psychology

On a recent Friday morning, about a dozen undergraduate students gathered in a computer lab in the business school where they were directed to a website and asked to make […]

May 9, 2012 ×