Daniel Mochon and Janet Schwartz’s paper “Gain without pain: The extended effects of a behavioral health intervention” has been accepted for publication in Management Science. Financial incentive programs are an […]
Post Tagged with: "Daniel Mochon"
Assistant Professor of Marketing Daniel Mochon received the Society for Consumer Psychology’s 2015 C.W. Park Outstanding Contribution to the Field Award for his paper “The IKEA effect: When labor leads […]
Daniel Mochon recently had two papers accepted for publication. Mochon’s paper “Single option aversion” was accepted for publication in Journal of Consumer Research, and his paper “Anchoring in sequential judgments,” […]
From NPR.org, Feb. 6, 2013 NPR’s Shankar Vedantam interviewed Daniel Mochon, assistant professor of marketing, for a Morning Edition segment about Mochon’s research into the so-called Ikea Effect. […]
So it turns out there’s a reason why you could never throw out that wobbly old bookcase you put together in college. Call it the Ikea effect. In a forthcoming […]