Fox Business: Costly Vaccines Linked to False Sense of Security?

Fox Business

From Fox Business, Feb. 7, 2013

What’s in a price? When it comes to medicines, the cost could affect your health and well-being, according to Janet Schwartz, assistant professor of marketing at the A. B. Freeman School of Business at Tulane University in New Orleans. A recent study found in the Journal of Consumer Research, “Goods: Changing the price of medicine influences perceived health risk,” by Schwartz and Adriana Samper of the W.P. Carey School of Business at Arizona State University, found that the cost of a medication directly impacts how consumers view their risk of catching an illness associated with the medicine.

To read the entire article, visit FoxBusiness.com.

http://www.foxbusiness.com/personal-finance/2013/02/07/costly-vaccines-linked-to-false-sense-security/

Tags:



Comments are closed.


Freeman News is proudly powered by WordPress
Entries (RSS) and Comments (RSS).
Authorized User: Log in

Switch to our mobile site