Archive for the ‘Research Notes’ Category
Wednesday, August 5th, 2015
Daniel Mochon and Janet Schwartz’s paper “Gain without pain: The extended effects of a behavioral health intervention” has been accepted for publication in Management Science. Financial incentive programs are an attractive way to for firms to help customers improve health behaviors such as better nutrition, increased exercise, better medication adherence and smoking cessation. While research from behavioral economics shows that these programs can improve a specific health behavior while financial incentives are in place, less is known about how they influence people’s behavior in other areas or after the incentives stop. For firms hoping to leverage insights from behavioral economics on a large scale basis, these effects are crucial to understand. If a nutrition intervention gets people to eat healthier for some period of time, but also causes them to stop exercising then there may be little overall value in this approach. In the paper, Mochon and Schwartz examine these important questions. Their research, conducted in collaboration with Discovery Health, looked at the extended impact of imposing a financial penalty on customers who failed to improve their nutrition behavior. Those customers, whose households were receiving a generous 25 percent discount on healthy groceries, agreed to put their discount on the line by promising to increase their healthy food purchases. For each of the following six months, those who met the goal kept their discount; but those who did not had to repay it to the company. Although this precommitment was a somewhat painful and irrational approach, the intervention successfully helped households improve their healthy grocery shopping during the entire intervention. In fact, Mochon and Schwartz found that these households even continued their new healthy habits for six months after the penalty was removed. Buying more healthy food did not lead people to become lax in other areas of their health — those who agreed to the penalty exercised just as much as they had before. And, despite imposing a penalty on loyal customers, the results showed that overall customer engagement was not reduced. Taken together, the authors demonstrate how insights from behavioral economics can be implemented on a large scale basis, and can be done without compromising health in other domains or threatening customer loyalty. Mochon and Schwartz are assistant professors of marketing at the A. B. Freeman School of Business.
Friday, July 17th, 2015
Geoffrey Parker’s paper “Envelope Modeling of Renewable Resource Variability and Capacity,” co-authored with Xiaoyue Jiang of Tulane University’s Computer Science Department and Ekundayo Shittu of George Washington University, has been accepted for publication in Computers & Operations Research. Parker is the Norman Mayer Professor of Business and professor of management science at Tulane’s A. B. Freeman School of Business.
Friday, June 26th, 2015
Jennifer Merluzzi‘s paper “The Specialist Discount: Negative Returns for MBAs with Focused Profiles in Investment Banking,” co-authored with Damon Phillips of Columbia University, has been accepted for publication in Administrative Science Quarterly. Merluzzi is an assistant professor of management at Tulane University’s A. B. Freeman School of Business.
Tuesday, May 26th, 2015
Robert Hansen’s paper “Can analysts pick stocks for the long-run?” has been accepted for publication in the Journal of Financial Economics. The paper, co-authored with Oya Altınkılıç and Liyu Ye, examines stock return drift following analysts’ revisions of their stock recommendations. The paper finds that during the high-frequency algorithmic trading period of 2003-2010, the stock return drift is not significantly different from zero, overturning previous research findings. The authors’ new findings agree with improved market efficiency after declines in real trading cost inefficiencies associated with transacting on analysts’ reports. Hansen is the Francis Martin Chair in Business and professor of finance.
Tuesday, May 19th, 2015
Claire Senot’s paper “Role of Bottom-up Decision Processes in Improving Care Quality: A Contingency Perspective,” co-authored with Aravind Chandrasekaren and Peter Ward, has been accepted for publication in Production and Operations Management. Senot is an assistant professor of management science at the Freeman School.
Wednesday, May 6th, 2015
Harish Sujan’s article “The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson–Customer Interactions,” co-authored with Zachary R. Hall and Michael Ahearne, was published in the May 2015 issue of Journal of Marketing. In the article, the authors evaluate the influence of accurate judgements by salespeople about customers in face-to-face interactions and argue that salespeople who make accurate intuitive judgements improve their selling performance by enabling more appropriate initial sales strategies. Sujan is the A. B. Freeman Chair of Business and professor of marketing at the A. B. Freeman School of Business.
Tuesday, April 28th, 2015
Emily Rosenzweig’s paper “When Knowledge Knows No Bounds: Self-perceived Expertise Predicts Claims of Impossible Knowledge” has been accepted for publication in Psychological Science. The paper was co-authored with Stav Atir, PhD candidate at Cornell University, and David A. Dunning, professor of psychology at Cornell. Rosenzweig is an assistant professor of marketing at Tulane University’s A. B. Freeman School of Business.
Tuesday, April 14th, 2015
Kelly Grant’s paper “Teaching Professional Communication in a Global Context: Using a Three-Phase Approach of Theory Exploration, Self-Assessment, and Virtual Simulation” has been accepted for publication in the Journal of Rhetoric, Professional Communication and Globalization. The paper, co-authored with Timo Lainema, Elizabeth Tuleja and Jeffrey Younger, will be published in a special issue of the journal, “Re-Imagining Professional Communication Pedagogy for the Globalized Classroom.”
Monday, March 30th, 2015
Assistant Professor of Marketing Daniel Mochon received the Society for Consumer Psychology’s 2015 C.W. Park Outstanding Contribution to the Field Award for his paper “The IKEA effect: When labor leads to love.” The award was presented at the society’s winter 2015 conference in Phoenix. The paper, which Mochon co-authored with Michael Norton and Dan Ariely, suggests that individuals attach greater value to products they create themselves than those products might objectively deserve. It originally appeared in the Journal of Consumer Psychology in 2012.