Archive for the ‘Freeman in the News’ Category
Tuesday, November 26th, 2013
From WSJ.com, Nov. 25, 2013:
And while such superstitions can be broken, says Dr. Johar, it often takes a lot of negative evidence before people are willing to part with their lucky rituals. That’s because they “provide some sort of a hedge against uncertainty,” says Eric Hamerman, an assistant professor of marketing at Tulane University’s Freeman School of Business who, with Dr. Johar, co-wrote the study, published in October in the Journal of Consumer Research.
To read the article in its entirety, visit WSJ.com.
Monday, November 11th, 2013
From HBR.org, Nov. 8, 2013:
Ralph Maurer, professor of practice and interim executive director of the Levy-Rosenblum Institute for Entrepreneurship, co-authored an article for the HBR Blog Network about how Tulane School of Medicine is embracing disruptive innovation to deal with some of the challenges currently facing academic medicine. The article was written in collaboration with Benjamin P. Sachs, senior vice president and dean emeritus of Tulane School of Medicine, Marc J. Kahn, senior associate dean of Tulane School of Medicine, and Steven A. Wartman, president and CEO of the Association of Academic Health Centers.
One solution to this problem is moving the majority of primary and secondary healthcare delivery into the community. After Hurricane Katrina, Tulane partnered with a network of Federally Qualified Health Centers in order to provide services to low and middle-income patients in community-based clinics designated as medical homes. These not only provide less expensive care, but also provide the kind of experiential learning necessary to teach expertise to trainees.
To read the article in its entirety, visit HBR.org.
Thursday, October 10th, 2013
From MarketWatch, Oct. 10, 2013
In the wake of Twitter’s recent IPO filing, Professor of Management Science Geoffrey Parker co-authored a commentary for MarketWatch on the growing impact of platform firms, companies with networked ecosystems that connect multiple players and provide tools for those participants to contribute and interact.
Ultimately, this transformation redefines competition. Firms that once sought advantage based on the strength of their internal resources and channel access now face competitors that harness armies of connected users and ecosystems of resources. Apple’s App Store, hosting nearly a million applications, offers a compelling testimony to the power of ecosystems.
To read the article in its entirety, visit MarketWatch:
Wednesday, September 11th, 2013
From Bankrate, Sept. 11, 2013
Bankrate’s Jay MacDonald spoke to Assistant Professor of Marketing Janet Schwartz, an expert on the consumer experience of health care, for her reaction to a new survey on Obamacare.
Schwartz believes some of the bewilderment with the health care law stems from America’s employer-based health care system, which allows most people to avoid understanding the basics of health insurance.
“Purchasing health care turns out to be one of our biggest expenses, and yet it is very intangible,” Schwartz says. “If you purchase homeowners or car or life insurance, you know exactly what you’re getting, but with health insurance, it’s not clear. For most people, their employer plan has provided this huge buffer.”
To read the article in its entirety, visit Bankrate.com.
Monday, June 24th, 2013
From Financial Times, June 23, 2013:
The 2013 FT Masters in Finance ranking of the top 40 full-time pre-experience programmes has a very western feel: it includes one business school from Australia, one from China, five from the US and 33 from Europe. The distribution of the 2013 enrolled cohorts could hardly be more different, however.
Half of the students on these programmes are from Asia, with two-thirds of those coming from China. “China’s pent-up demand for Masters in Finance is supplying a large number of applicants to western schools,” says Clifton Brown from Freeman Business School at Tulane University.
To read the article in its entirety, visit FT.com.
Tuesday, June 18th, 2013
From Scientific American, June 17, 2013:
Janet Schwartz, assistant professor of marketing at the Freeman School and an expert on the intersection of marketing and public policy with regard to health care, co-authored a guest blog for Scientific American on the problem of current health insurance models.
Rather than tolerate increases in co-pay and deductible, shouldn’t we be able to pay less because we do not value particular options? Better yet, shouldn’t the options relate to the likelihood of benefit? Those of us who consider interventions with unlikely or small benefits of little value should not be asked to burden the cost of providing such for those who value such. We should be offered a “high efficacy option” at lower cost than an “any efficacy option” and no one should be offered an option that indemnifies for interventions that have been studied and cannot be shown to offer a clinically meaningful benefit.
To read the article in its entirety, visit scientificamerican.com.
Thursday, February 7th, 2013
From Fox Business, Feb. 7, 2013
What’s in a price? When it comes to medicines, the cost could affect your health and well-being, according to Janet Schwartz, assistant professor of marketing at the A. B. Freeman School of Business at Tulane University in New Orleans. A recent study found in the Journal of Consumer Research, “Goods: Changing the price of medicine influences perceived health risk,” by Schwartz and Adriana Samper of the W.P. Carey School of Business at Arizona State University, found that the cost of a medication directly impacts how consumers view their risk of catching an illness associated with the medicine.
To read the entire article, visit FoxBusiness.com.
Wednesday, February 6th, 2013
From NPR.org, Feb. 6, 2013
NPR’s Shankar Vedantam interviewed Daniel Mochon, assistant professor of marketing, for a Morning Edition segment about Mochon’s research into the so-called Ikea Effect.
“Imagine that, you know, you built a table,” said Daniel Mochon, a Tulane University marketing professor, who has studied the phenomenon. “Maybe it came out a little bit crooked. Probably your wife or your neighbor would see it for what it is, you know? A shoddy piece of workmanship. But to you that table might seem really great, because you’re the one who created it. It’s the fruit of your labor. And that is really the idea behind the Ikea Effect.”
To hear the entire segment, visit NPR.org
Tuesday, November 27th, 2012
From Bloomberg.com, Nov. 27, 2012:
In New Orleans, an oil-friendly town where Moffett once headed a local business council and gives generously to the Boy Scouts, he is considered something of a folk hero — and Davy Jones really is a celebrity. “In New Orleans, I think everybody with two nickels to rub together owns a little McMoRan” stock, said Peter Ricchiuti, a finance professor at Tulane University who has followed Moffett’s career. “You like the Saints and you got a little McMoRan for your kids.”
To read the entire article, visit Bloomberg.com.
Wednesday, May 2nd, 2012
From BizEd Magazine, May/June 2012:
Tulane University’s Freeman School of Business in the southern U.S. has created a technologically supported educational model that aims to boost the number of doctorally qualified faculty in Latin America. In this model, Tulane offers a PhD program to Latin American business school professors, which allows them to study in their home countries via weekend and occasional weeklong modular courses. As part of this program, these professors stay at Tulane for parts of four summers to work on their PhD theses with their lead professors. During the school year, Tulane faculty travel to Latin America to teach the program’s courses.
To read the entire article, visit BizEdMagazine.com: