Archive for January, 2012

Burkenroad Symposium to explore ethics and social media

Tuesday, January 31st, 2012

Now that it’s easier than ever for companies to engage their customers via social media, it’s also easier than ever to get burned in 140 characters or less.

2012 Burkenroad SymposiumJust ask Bank of America, Netflix, Kenneth Cole or any other famous brands who’ve gotten a very public earful online after a marketing misstep or tone-deaf tweet. The Freeman School’s Burkenroad Institute will host a free symposium this month featuring advice and insights from national social media experts on the new ethical issues companies face in authentically engaging customers via social networking.

The 19th Annual Burkenroad Institute Symposium on Business and Society, titled “Taming the Dragon: The Ethics of Doing Business in the World of Social Media,” is scheduled from 10 to 11:30 a.m., Friday, Feb. 10, in Dixon Hall on Tulane University’s uptown campus. The event is free and open to the public.

The symposium will feature three speakers and an interactive panel discussion. Speakers include: Chris Weil, global chairman and CEO of Momentum Worldwide, a New York-based international marketing agency; Michelle Sherman, a Los Angeles-based attorney at Sheppard Mullin who leads the firm’s Social Media Industry Team; and David Vinjamuri, founder of ThirdWay Brand Trainers and “Brand Truth” columnist for Forbes magazine. Laila Morcos, senior account public relations executive at Peter A Mayer Advertising in New Orleans, will moderate the event.

The Burkenroad Institute was established in 1990 to research and promote ethics in business and corporate responsibility. The annual Symposium on Business and Society aims to engage the public and business community about leading ethical issues facing today’s executives. For more information, visit the Burkenroad Symposium website or contact Christian Galvin at 504-862-8481 or cgalvin@tulane.edu.

 


Freeman takes home third-place honors at trading competition

Saturday, January 21st, 2012

A team of Freeman School students traveled to New York in December and came away with third-place honors at the 2011 University Trading Challenge.

University Trading Challenge

Freeman students Trevor Plath, Mario Cano, Savanna Speciale and Edward Hall, left to right, took home the third-place trophy at December’s University Trading Challenge in New York. Also pictured is Bryant Nielson, managing director of CapitalWave Inc., organizer of the competition.

The annual competition, sponsored by CapitalWave Inc., a leading provider of training solutions for the capital markets and finance community, took place at Baruch College’s Wasserman Trader Floor on Dec. 9 and 10.

In placing third, the Freeman School team — Mario Cano (MNRG ’12), Edward Hall (BSM ’11, MNRG ’12), Trevor Plath (MNRG ’12) and Savanna Speciale (BSM ’12, MNRG ’12) — beat out teams from a dozen prestigious business schools.

The competition required students to demonstrate their trading abilities in three distinct categories: Long-term portfolio management, short-term trading and a finance case study.

The Freeman team earned a perfect score in the case study portion of the competition, but it wasn’t enough to overtake Quebec’s Université Laval, which won first place, and the University of Virginia, which placed second.

Other schools participating in the competition  included Princeton, University of Pennsylvania, New York University, University of Toronto, DePaul , Boston College, University of Delaware, CUNY, Northeastern, Hofstra, University of Minnesota and Syracuse.

Freeman actually fielded two teams in the competition. In addition to the third-place team, a Freeman team featuring Sam Capone (MNRG ’12), Aaron Heider (MNRG ’12), James Orth (MNRG ’12) and Jacklyn Sparling (BSM ’12) also participated.

The University Trading Challenge was the first of a series of trading events Freeman students are participating in this year. In February, a team of students will head to Toronto for the annual Rotman International Trading Competition at the University of Toronto, where they’ll compete in open outcry, electronic and algorithmic trading. Tulane is also participating in the CME Commodities Trading Challenge, an online competition in which teams trade gold and crude futures using live market data.



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