May 27th, 2015
Ira Solomon, dean of the A. B. Freeman School of Business at Tulane University, has announced the inaugural grant recipients in the Millie and Allan Bradley Innovation in Ethics Education Grants Program.
Established in 2014, the program awards grants of up to $10,000 to Tulane faculty members to support the development of innovative educational materials focused on ethics in business and society. Special preference is given to proposals that involve interdisciplinary collaboration and/or “flipped classrooms,” in which students use in-class time for problem solving and applying course content to real-world problems.
“We received a number of outstanding proposals, but the three selected to receive our inaugural grants stood out for their innovative approaches to the study of ethics in business,” said Dean Ira Solomon. “I’m delighted to be able to support these three exceptional educators in their efforts to develop unique, high-quality teaching materials.”
The 2015 Millie and Allan Bradley Innovation in Ethics Education grants recipients are as follows:
John Clarke, professor of practice in management, was awarded a grant to develop teaching materials to help students understand how entrepreneurs and startup companies can infuse social and environmental value creation into their business models. Clarke will work with Tom Gibson, an internationally recognized expert on socially responsible investing, to develop course materials that emphasize the tools and frameworks that support the development and implementation of sustainable business practices and the critical role entrepreneurship plays in addressing problems faced by society.
Chris McCusker, professor of practice in management, received a grant to prepare a case and supporting video on the ethical dilemma faced by Luis Guerrero, former project management director at Banorte, who was charged with implementing large-scale layoffs at the company, one of Mexico’s largest banks. The case will draw upon the work of major ethical philosophers to address the role of business in society and the leadership challenges faced by managers charged with cutting costs under time pressure.
Emily Rosenzweig, assistant professor of marketing, was awarded a grant to develop educational modules on each of the four Ps of marketing: product, price, promotion and placement. Each of the modules will present an ethical issue, and each will consist of a video lecture or screencast (voice-narrated slide show), a quiz to test the students’ understanding of the concepts covered in the lecture, materials to support an in-class exercise, and a teaching guide.
Funding for the program was provided by Millie P. Bradley (NC ’73, MBA ’75), former controller and manager of information systems with Exxon Mobil Corp., and Allan Bradley Jr. (MBA’75), president and CEO of Questar Pipeline Co.
May 26th, 2015
Robert Hansen’s paper “Can analysts pick stocks for the long-run?” has been accepted for publication in the Journal of Financial Economics. The paper, co-authored with Oya Altınkılıç and Liyu Ye, examines stock return drift following analysts’ revisions of their stock recommendations. The paper finds that during the high-frequency algorithmic trading period of 2003-2010, the stock return drift is not significantly different from zero, overturning previous research findings. The authors’ new findings agree with improved market efficiency after declines in real trading cost inefficiencies associated with transacting on analysts’ reports. Hansen is the Francis Martin Chair in Business and professor of finance.
May 21st, 2015
From Nola.com, May 21, 2015:
Loyal customers may return, but the recall is “incredibly damaging,” especially in areas where Blue Bell is still an unfamiliar name, said Janet Schwartz, an assistant professor of marketing at Tulane University’s A. B. Freeman School of Business.
Schwartz added it would take time for Blue Bell to win back the trust of ice cream sellers, especially after reports the company knew about listeria at an Oklahoma plant as far back as 2013.
Grocery stores, ice cream parlors and other distributors will need to see changes in how Blue Bell approaches food safety before they restock the brand, she said.
“People have emotional bonds to brands. Distributors don’t,” Schwartz said.
To read the article in its entirety, visit Nola.com:
May 19th, 2015
Claire Senot’s paper “Role of Bottom-up Decision Processes in Improving Care Quality: A Contingency Perspective,” co-authored with Aravind Chandrasekaren and Peter Ward, has been accepted for publication in Production and Operations Management. Senot is an assistant professor of management science at the Freeman School.
May 11th, 2015
Big data is one of the business world’s biggest buzzwords, offering organizations the promise of revolutionizing the way they generate value for customers and shareholders. Now, a new MBA concentration gives students the skills they need to help companies transform data into actionable knowledge.
Modeling and Analytics instructor Geoff Parker says employers are expressing growing interest in data analytics skills.
The Freeman School’s analytics concentration is designed to prepare students to master the use of large data sets in business, covering everything from obtaining and managing data to using powerful statistical computing applications to draw meaningful business inferences.
“There’s been quite a bit of interest among students, and we’re seeing huge interest in the employer community,” says Geoff Parker, professor of management science and developer of the concentration’s modeling and analytics course. “It’s an exciting area to be in.”
“As the world becomes increasingly computerized and everything turns into data, we need to continuously enhance the skills we teach to help students keep up,” adds Professor of Finance Russ Robins, who teaches econometrics and forecasting. “The analytics concentration gives students a very highly sought after skill set to put in their toolbox.”
Courses required for the concentration include marketing research as well as three new offerings: modeling and analytics, econometrics and forecasting, and advanced spreadsheet modeling. Topics covered include data mining, clustering, visualization, machine learning, serial correlation, forecasting, and basic time-series regression models for both stationary and nonstationary data. Students completing the concentration will also learn R, an open-source platform for statistical computing that enables users to do some remarkable things.
Ashwin Ananth (MD/MBA ’15), a student in the joint MD/MBA program, used skills he developed in the analytics courses to help improve patient outcomes at Tulane’s Head and Neck Cancer Center.
“We’d collected all this data on patients diagnosed with head and neck cancer, but I didn’t know what to do with it,” says Ananth. “Thanks to Professor Parker, we were able to analyze how long it takes patients to get through the treatment process and identify where there were bottlenecks. I wouldn’t have been able to do that without his class.”
Thomas Altman (MBA ’14) used data from Twitter to generate a heat map that tracked user reactions to last year’s NCAA men’s basketball final in real time, a project he credits with helping him to land his current job as business analyst with software company Aptify.
“The skills I learned in Geoff’s class aren’t necessarily in my job description, but they’re definitely in demand and being able to talk about them intelligently is important,” says Altman. “The fact that I’d done the project in Geoff’s class and could talk about it helped separate me from other job candidates.”
Those are the kind of testimonials Parker hopes to hear more of in the coming years, especially as more students start to combine their analytical abilities with skills in other disciplines.
“Our competitive advantage is applying analytical tools to solve problems in industries where we’ve already built expertise, such as finance, energy and entrepreneurship,” he says. “We’re going to be working very closely with the companies that hire our students to make sure we’re teaching them the right skills they need to solve the right problems.”
May 11th, 2015
From BizEd Magazine, May/June 2015:
In laying out a framework to help business schools develop innovative programs, author J.D. Schramm highlights the Freeman School’s Burkenroad Reports program.
What did the Freeman School have to be, know, and do to sustain curricular innovation at this level? The Burkenroad Reports program is institutionally distinctive (it focuses on Gulf Coast firms), demand-driven (it serves the firms and the students), and collaborative (a team works under the direction of a visionary founder). It is pedagogically sound (it provides bootcamp research training), follows an appropriate schedule (it gives students Fridays off so they can travel to the firms), and is committed to continuous improvement (through a feedback loop). Finally, the program focuses on a narrow scope of operations (it works with smaller but publicly traded firms), provides engaging content (it develops skills that have real-world relevance), and offers experimental leeway (the dean allowed Ricchiuti to give it a try). Tulane had all nine factors in place to launch an innovative program—which is now in its 22nd year.
To read the article in its entirety, visit bizedmagazine.com:
May 6th, 2015
Harish Sujan’s article “The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson–Customer Interactions,” co-authored with Zachary R. Hall and Michael Ahearne, was published in the May 2015 issue of Journal of Marketing. In the article, the authors evaluate the influence of accurate judgements by salespeople about customers in face-to-face interactions and argue that salespeople who make accurate intuitive judgements improve their selling performance by enabling more appropriate initial sales strategies. Sujan is the A. B. Freeman Chair of Business and professor of marketing at the A. B. Freeman School of Business.
April 29th, 2015
From Forbes.com, April 28, 2015:
Dr. Iris Mack, a lecturer, market consultant and author of the book Energy Trading and Risk Management, opines that should natural gas be considered as a primary energy source, its pricing is affected by quantifiable exogenous variables including but not limited to weather, storage, transmission and seasonality.
“Electric energy is a secondary energy source. It has to be generated from the conversion of other primary energy products – such as, oil, natural gas, coal, wind, nuclear, solar, hydro, etc. Hence, the price of electric power is affected by the prices and availability of these primary energy sources,” she adds.
Factoring in the supply chain, we’d be looking at numerous market participants including brokers, power exchanges, system operators, dealers, traders, transmission operators, distribution operators, power producers and more – highlighting the challenges a carte blanche price freeze would face.
“The only way I think Miliband can fulfill his campaign promise is via government subsidies. However, that means the taxpayers will end up paying in the end,” Mack says.
To read the article in its entirety, visit Forbes.com:
April 28th, 2015
Emily Rosenzweig’s paper “When Knowledge Knows No Bounds: Self-perceived Expertise Predicts Claims of Impossible Knowledge” has been accepted for publication in Psychological Science. The paper was co-authored with Stav Atir, PhD candidate at Cornell University, and David A. Dunning, professor of psychology at Cornell. Rosenzweig is an assistant professor of marketing at Tulane University’s A. B. Freeman School of Business.