December 10th, 2013
A class of students at the A. B. Freeman School of Business delivered their final presentations on Friday (Dec. 6), but these projects were for more than just a grade. They were to see which team would earn the right to have its marketing campaign executed by Fox Sports.
Fox Sports New Orleans plans to use the campaign developed by a team of Freeman School students, above, to promote its coverage of Louisiana high school sports. (Photo by Mary Hyink)
The presentations were the culmination of a semester-long project that took students in Professor of Practice John Howard’s undergraduate Advertising and Brand Promotion class and put them to work on behalf of Fox Sports New Orleans. The assignment? Create a 360-degree marketing campaign to promote the network’s coverage of Louisiana high school sports.
The students spent the semester conducting market research and developing ideas encompassing print, radio, TV and outdoor advertising as well as event marketing and social media. On Friday, representatives from Fox Sports and the Louisiana High School Athletic Association (LHSAA) were on hand to see the results of their efforts and choose the winning campaign.
One team created a TV commercial that juxtaposed Louisiana imagery like wild alligators and flying Mardi Gras throws with football scrums and flying footballs. Another designed a clever campaign logo that added football laces to a fleur-de-lis.
In the end, after five hours of presentations and much deliberation, the judges selected “Louisiana: You Create Legends. You Make History,” a campaign built on the state’s reputation for producing future NFL stars, as the winner.
Mary Hyink, director of marketing with Fox Sports New Orleans/Southwest, said judges were particularly impressed by the team’s idea for an accompanying social media hashtag, #WheredYaGeaux, that plays on the local custom of identifying people by where they went to high school.
“That really struck a chord with us,” said Hyink. “There were a lot of terrific presentations. I think for us, the true benefit is that not only did we have a winning team, but there were also other teams that we will probably pull an idea or tactic from to add to what we bring to life on air.”
The high school sports campaign was Tulane’s first project in association with Fox Sports’ Creative University program, which involves students in hand-on marketing and communications projects for the network. Tulane is one of 20 universities that Fox Sports has partnered with for the program.
“Our hope is that we’re giving students some real-life, real-client, real-world experience,” said Lindsay Amstutz, vice president of marketing for Fox Sports Networks. “For us, it’s a tremendous pipeline for potential talent. We’ve hired a lot of students who went through Creative University. It just really helps us tap into these young, creative minds.”
November 26th, 2013
From WSJ.com, Nov. 25, 2013:
And while such superstitions can be broken, says Dr. Johar, it often takes a lot of negative evidence before people are willing to part with their lucky rituals. That’s because they “provide some sort of a hedge against uncertainty,” says Eric Hamerman, an assistant professor of marketing at Tulane University’s Freeman School of Business who, with Dr. Johar, co-wrote the study, published in October in the Journal of Consumer Research.
To read the article in its entirety, visit WSJ.com.
November 11th, 2013
From HBR.org, Nov. 8, 2013:
Ralph Maurer, professor of practice and interim executive director of the Levy-Rosenblum Institute for Entrepreneurship, co-authored an article for the HBR Blog Network about how Tulane School of Medicine is embracing disruptive innovation to deal with some of the challenges currently facing academic medicine. The article was written in collaboration with Benjamin P. Sachs, senior vice president and dean emeritus of Tulane School of Medicine, Marc J. Kahn, senior associate dean of Tulane School of Medicine, and Steven A. Wartman, president and CEO of the Association of Academic Health Centers.
One solution to this problem is moving the majority of primary and secondary healthcare delivery into the community. After Hurricane Katrina, Tulane partnered with a network of Federally Qualified Health Centers in order to provide services to low and middle-income patients in community-based clinics designated as medical homes. These not only provide less expensive care, but also provide the kind of experiential learning necessary to teach expertise to trainees.
To read the article in its entirety, visit HBR.org.
November 6th, 2013
The Internet is a powerful force that’s still evolving in unexpected, exciting and cool ways. The promise of the Internet is that “it actually lets us achieve our maximum for awesome,” said Alexis Ohanian, co-founder of Reddit, a social news and entertainment website with 81 million unique visitors a month.
Tulane alumnus Erik Martin, right, general manager of Reddit, a wildly successful social news and entertainment website, and Alexis Ohanian, Reddit’s co-founder, discuss the advantages of being a humanities major in a tech world. (Photo by Paula Burch-Celentano)
Ohanian spoke at a Tulane Entrepreneurs Association event on Friday (Nov. 1) as part of a 150-stop bus tour promoting his book Without Their Permission.
All links on the World Wide Web are created equal, Ohanian pointed out. “That means that any one of us with our Internet connections and our great ideas can spread them faster and further than ever before. We can use the Internet as an amazing stage and library for knowledge.”
Joining Ohanian on stage was the general manager of Reddit, Erik Martin, a 1999 Tulane University graduate.
Ira Solomon, dean of the A. B. Freeman School of Business, introduced Martin — named one of TIME magazine’s 100 most influential people — as “perhaps Tulane’s favorite alum who is at the center of the tech world.”
Reddit is a bulletin board, where users post links and original text, called “selfs.” It is “an extremely powerful voice for sharing knowledge and for shaping public opinion,” said Solomon.
“Subreddits” are postings organized by subject areas. Reddit users vote up or down on postings, determining a posting’s ranking and position on the page.
Martin said that his education (he earned a BA in American studies) taught him how to recognize cultural patterns, a skill that comes in handy now as he organizes the intersections of interesting things “to unpack and explore” on Reddit postings.
“I’ve been lucky enough to do at Reddit [what he did as an American studies major] … to look and see how there’s something really interesting going on,” Martin said. “Let’s see where it can go.”
— Mary Ann Travis
October 25th, 2013
Michael Burke’s paper “Statistical Significance Criteria for the rWG and Average Deviation Interrater Agreement Indices,” co-authored with Kristin Smith-Crowe, Ayala Cohen and Etti Doveh, has been accepted for publication in the Journal of Applied Psychology. Burke is a professor of management and the Lawrence Martin Chair in Business at Tulane University’s A. B. Freeman School of Business. He holds an adjunct appointment in the Department of Environmental Health Sciences at Tulane’s School of Public Health and Tropical Medicine. The senior author of the paper, Kristin Smith-Crowe, is a graduate of Tulane’s Industrial/Organizational Psychology doctoral program, which is cooperatively administered with the Freeman School’s Organizational Behavior doctoral program. Since 2011, Smith-Crowe has been a tenured associate professor at the University of Utah’s David Eccles School of Business. She is currently visiting as a Senior Fellow at the Wharton School of Business. Ayala Cohen and Etti Doveh are on the faculty of Industrial Engineering and Management, Technion – Israel Institute of Technology.
October 25th, 2013
A legal studies instructor who sends her students into New Orleans courtrooms to help improve the city’s criminal justice system and a finance professor whose students are actively managing more than $3 million in Tulane University endowment funds are the first recipients of a new award that recognizes the best in teaching at the A. B. Freeman School of Business.
Sanda Groome, professor of practice in business and legal studies, received the first Teaching Excellence Award for Undergraduate Education, while Sheri Tice, professor of finance, received the first Teaching Excellence Award for Graduate Education. Dean Ira Solomon announced the awards, which include a $5,000 cash prize, at a faculty meeting in September.
“This was not an easy decision,” Solomon says. “[Senior Associate Dean] Paul Spindt and our six area coordinators submitted more than a dozen nominees, and each one deserved commendation for outstanding teaching. Ultimately, Sanda and Sheri stood out, and they stood out in large part for their efforts on behalf of Court Watch NOLA and the Darwin Fenner Fund, two unique, high-value experiential learning projects.”
Groome began teaching at the Freeman School in 2006, and in 2008, she joined the full-time faculty as a professor of practice. In 2009, she began a collaboration with Court Watch NOLA, a not-for-profit that monitors judges and reports on the efficiency of the New Orleans criminal justice system. As part of Groome’s Legal Studies service learning course, students go to court and take notes on how judges preside over criminal trials. Those notes are then incorporated into Court Watch reports, which serve as a valuable resource for voters during elections.
“Court Watch isn’t pro-state or pro-defense or even pro-court,” says Groome. “We just observe what’s going on. If you see that a judge has canceled court on many days or if he or she is always late, that will come out in the report.”
Besides helping to promote transparency and accountability in the criminal justice system, Groome says the program offers students valuable insights about the judicial system.
“Most student have never been in a courtroom before,” says Groome. “What they’re expecting is what they’ve seen on TV and in movies, and they quickly learn that it’s not really like that. I think it gives them a much better idea of the criminal court system, and it also shows them how the system affects not just the person on trial, but the victim, the families and the community.”
Tice joined the Freeman School in 1998, and has served as the A. B. Freeman Chair of Finance since 2011. In 2002, she took over the directorship of a dormant student investment fund and made it the centerpiece of an invitation-only honors seminar. Students in the Darwin Fenner Student Managed Fund course read current academic papers and use that research to develop models to screen sectors and identify mispriced stocks. At the end of the semester, students vote on which stocks in the $3 million fund to buy, hold and sell.
“I’m not a big believer in just standing up and lecturing whatever they can read in a textbook,” Tice says. “Instead, we discuss assigned academic research papers in class, and then the students apply what they’ve learned using real money and real stocks.”
Tice, seated in the center, with the Darwin Fenner Fund’s 2013 MFIN class.
Based on the fund’s performance, that approach seems to be working. Since 2002, the undergraduate-managed large-cap portfolio has beaten the market by 1.3 percent per year while the mid-cap portfolio, managed by MBA and MFIN students, has outperformed the market by 1.67 percent per year, both without taking on any additional risk using traditional risk measures. The program has been so successful that a small-cap portfolio was spun off this year to enable more students to take the class.
While a number of other schools have student-managed funds, Tice says the Darwin Fenner Fund is unique for involving both undergraduates and graduate students and for its emphasis on leading-edge research.
“To me, a great professor is someone who is able to bring research alive in the classroom,” Tice says. “I think that’s where the experiential learning component helps. Students struggle with reading the research papers, but when you tell them they have to invest a large amount of money and understanding these papers is going to enable them to be at the cutting edge and compete against the smartest people on Wall Street, it gives them an extra incentive and they learn the material.”
The Teaching Excellence Award is an outgrowth of the Freeman School’s recent strategic planning process. A faculty task force recommended consolidating the school’s various teaching recognitions into two awards—one each at the undergraduate and graduate levels—that recognize faculty members who are excellent educators and whose teaching aligns with the school’s strategic objectives.
Under the newly established system, area coordinators nominate faculty members within their respective areas, and those nominations are then supplemented with recommendations from the senior associate dean. Among the criteria to be considered are student evaluations, the extent to which the faculty member integrates academic research into his or her teaching, and whether the course provides high-impact experiential learning opportunities for students.
“Teaching is one of the most important activities in which we engage at the Freeman School, so it’s important for us to acknowledge and formally honor outstanding classroom instruction,” says Solomon. “Sanda and Sheri are true exemplars of teaching excellence, so I’m happy to be able to recognize and honor them as the first recipients of this award.”
October 15th, 2013
To commemorate the Freeman School’s 100th anniversary, NASDAQ displayed a special congratulatory message this morning on its famed MarketSite Tower in Times Square.
For more than 20 years, NASDAQ has been a dedicated corporate partner of the Freeman School. The company has sponsored the Burkenroad Reports program since its founding and is also a sponsor of the annual Burkenroad Reports Investment Conference. In 2006, NASDAQ donated $50,000 to help restart Burkenroad Reports in the wake of Hurricane Katrina. The company has also hosted numerous tours and site visits for students, including a September 2013 site visit as part of Freeman Days New York.
“NASDAQ is proud to be a partner supporting the program and all the great things Peter [Ricchiuti] has accomplished over the years,” wrote Tuan Le, director of NASDAQ OMX.
October 15th, 2013
Emily Rosenzweig’s paper “The Performance Heuristic: A Misguided Reliance on Past Success When Predicting Future Prospects for Improvement” has been accepted for publication in the Journal of Experimental Psychology: General. The paper was co-authored with Clayton Critcher, assistant professor of marketing at the University of California – Berkeley’s Haas School of Business. Rosenzweig is an assistant professor of marketing at Tulane University’s A. B. Freeman School of Business.
October 10th, 2013
The Freeman School’s Burkenroad Reports program earned a national spotlight this week with a high-profile feature in Barron’s magazine.
Barron’s praised Burkenroad Reports for the impressive record of its student analysts.
In Schooling Wall Street in the Big Easy, Barron’s reporter Christopher C. Williams profiles the long-running equities research program and highlights the impressive record of its student analysts.
Williams interviewed Peter Ricchiuti, professor of practice and founder of the program, for the article along with student analyst Jimmy Dunn (MBA ’14) and David Lundgren, manager of the Hancock Horizon Burkenroad Small Cap Fund, a mutual fund inspired by the program and which uses the reports as a primary source of research.
“Ricchiuti and his students zero in on what they consider value stocks, typically trading with a price-to-earnings growth ratio of less than one,” Williams writes. “Their targets tend to be little-known outfits in the energy or industrial fields, with market value below $1 billion, but they can pack a wallop in terms of stock performance.”
As an example of that performance, Williams cites appliance and furniture retailer Conn’s. Since earning a market outperform rating from students two years, the company’s stock has gained more than 600 percent.
“Schooling Wall Street in the Big Easy” appeared in the Oct. 7, 2013, print edition of Barron’s and is also available online at Barrons.com (subscription required).